Services: Website Design

The Process of Designing a Medical Website and Key Considerations

MEDICAL WEBSITE DESIGNS

With the ever-increasing importance of having an online presence, it is crucial for medical professionals and practices to not only have a website, but to have a website that is well-designed, user-friendly, and responsive on all devices. At Medsites, we specialise in creating custom-build, modern website designs, specifically tailored to the needs of medical practitioners. We ensure that each website we create incorporates thoughtful user interface (UI) and user experience (UX) design that not only looks visually appealing, but is also easy to navigate and use. Our custom designs are tailored to your brand, making your website unique and memorable for patients.

 

Our website designer, Valery, starts every project by meeting with new clients. During this initial meeting, Valery works to understand the clients’ requirements and to determine if we are a good fit for each other. The goal of this meeting is to get a clear picture of what the client is looking for so we can provide an accurate quotation. Depending on the scope of the project, we can offer an hourly rate or fixed project rate for website design.

 

KEY DESIGN CONSIDERATIONS

When it comes to designing your new website, we take a number of important factors into consideration.

  • User Experience (UX):

    Ensuring that the website is easy to navigate, informative, and engaging for visitors. While a medical website needs to look good, it is especially important that it functions smoothly, providing users with the information they need quickly and easily.

  • User Interface (UI):

    UI design involves how the website looks and how its elements are organised. It’s important to ensure that the website has a clean and modern appearance. Your website serves as the first point of contact for many patients. It’s often where they form their first impression of your medical practice or service. If your website looks outdated or cluttered, it can deter potential patients from exploring further.

  • Accessibility:

    Making sure the website is accessible to people with disabilities, such as providing alternative text for images and using readable fonts.

  • Credibility:

    Medical websites need to include highly accurate content such as up-to-date medical information, accurate descriptions of services provided and current fee details. Dr David Pratt at Medsites can assist with verifying the accuracy of medical information on your website.

  • Mobile Responsiveness:

    Designing the website to be compatible and user-friendly on various devices, including smartphones and tablets. Around 60% of online users access the internet by mobile phone, in many medical websites we have found this to be higher, at around 80%, with many looking to quickly find contact information or book an appointment.

  • Security:

    Security is of particularly high importance for medical websites and any patient information submitted to the site. While we do not provide hosting services ourselves, we are able to recommend highly secure hosting options for your website which incorporate advanced security measures. In addition, we facilitate future security updates for your website by exclusively utilising well-researched and regularly updated plugins and features throughout the design process. This ensures that your website remains secure and protected against potential vulnerabilities over time.

  • SEO (Search Engine Optimisation):

    We optimise the content and structure of the website to enhance its visibility in search engine results. This ensures that patients can easily find the website when searching for relevant medical information or services online.

  • Online Booking and Contact Forms:

    Making it easy for patients to schedule appointments and contact the medical practice is vital for medical websites. This means adding tools like HotDoc for booking appointments smoothly. Also, offering simple and easy to find contact methods such as contact forms, phone numbers, and email addresses ensures patients can reach out with any questions or concerns effortlessly.

  • Speed and Performance:

    We prioritise fast loading times and smooth website performance to deliver a seamless browsing experience. By utilising tools like Google Console and Google Analytics, we monitor your site's performance, providing insights into its visibility on Google, mobile usability, and page loading speed. This helps us optimise your website to ensure it meets the highest standards of performance and user experience.

  • Compliance:

    In Australia, adherence to relevant laws and regulations governing medical advertising and website content is crucial. This includes compliance with guidelines set forth by regulatory bodies such as the Australian Health Practitioner Regulation Agency (AHPRA). AHPRA's guidelines outline requirements for advertising by health practitioners, ensuring that it is accurate, not misleading, and respectful. By following these guidelines, medical professionals and businesses can maintain ethical standards and avoid potential legal issues.